New Podcast lean and mean ➞ Get more details here
Comfort Dental was founded by Dr. Rick A. Kushner, a visionary dentist who believed that practice ownership should be simple, profitable, and accessible to all dentists. After graduating from Marquette University in 1977, Dr. Kushner set out to create a patient-focused, high-efficiency practice model that eliminated the burdens of corporate dentistry and high startup costs.
His approach led to the development of Comfort Dental, a franchise system designed to help dentists take control of their careers with full equity ownership, lower overhead, and unmatched earning potential. Today, Comfort Dental has grown into a nationwide network of thriving, 100% dentist-owned practices — all built on the core principles Dr. Kushner established.
Dr. Kushner pioneered the “Lean & Mean” practice management strategy — a model that maximizes efficiency while keeping overhead costs low. The core principle is simple: run a streamlined, high-volume practice without sacrificing quality care. By keeping costs lean and eliminating wasteful spending, Comfort Dental franchise owners enjoy higher profitability, greater financial independence, and the ability to provide affordable dental care to more patients. This model has allowed Comfort Dental to grow without relying on private equity or corporate influence, ensuring that dentists — not investors — reap the rewards of their hard work.
Dr. Kushner often talks about the “Fantastic Five” — five key strategies that drive the success of every Comfort Dental practice:
Initial Interview & Handwritten Welcome Note — Dentists establish trust by having a relaxed, non-clinical conversation with new patients, followed by a personal welcome note to build rapport.
Complete Case Diagnosis & Clinical Exam Talk-Over — Comfort Dental dentists ensure transparency by walking patients through their diagnoses in an easy-to-understand manner.
Financial Arrangements Presented by the Doctor — Instead of staff handling financial discussions, doctors personally explain treatment costs, fostering trust and clarity.
Post-Op Care Calls — Following treatment, dentists personally check in on patients to reinforce a patient-centered approach.
Patient Exit Interview — Before patients leave, dentists ensure satisfaction by addressing concerns and improving future care.
By following the Fantastic Five, Comfort Dental dentists create strong patient relationships, ensuring long-term loyalty and satisfaction.
Dr. Kushner also defined the “Sensational Seven” — a set of essential traits that make a Comfort Dental dentist truly successful:
Likeability — Patients trust and return to dentists they feel comfortable with.
Organizational Skills — A well-structured practice keeps efficiency high and stress low.
Clinical Efficiency & Speed — Providing quality care quickly helps maximize profitability and patient volume.
Work Ethic — Hard work and dedication drive long-term success in ownership.
Confrontational Tolerance — Addressing challenges directly — whether with staff, patients, or business operations — is essential.
Leadership — Comfort Dental franchise owners lead their teams and create positive work environments.
Clinical Skills — Strong technical abilities ensure patients receive top-quality care and keep coming back.
These seven qualities define the culture at Comfort Dental and ensure that franchise owners are not only financially successful, but also trusted, effective leaders in their communities.
Join Dr. Rick A. Kushner, Founder of Comfort Dental, as he explores our model, sharing insights on profitability, independence, and patient-focused success.
Graduated Magna Cum Laude from Temple University School of Dentistry in 2007. With nearly 20 years of experience, he practices at Comfort Dental Golden and supports marketing, recruitment, and new office openings. Outside work, he enjoys golf, fishing, snowboarding, and time with his wife and kids.
Graduated from Temple University School of Dentistry in 2004. For over 20 years, he’s practiced with Comfort Dental and now leads growth and doctor recruitment. Outside work, he enjoys time with his wife and three kids.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Your career. Your practice. Your future. Don’t wait–apply today and take the first step toward owning your own practice!
Orientation & Disclosure
Meetings are held at the Comfort
Dental Partner Development
Center, 2540 Kipling St.,
Lakewood, CO 80215
